Compulsory Courses
Course Code Course Title Credit Units Semester Professor/Lecturer
MAC 401 Mass Media Law & Ethics 2 I Dr. Obateru, Mrs. Dapoet
MAC 402 Media Attachment 2 I Mr Goshit, Mrs. Dalung
MAC 403 Data Analysis in Communication Research 2 II Dr. Danaan, Fr. Dyikuk
MAC 404 Issues in Broadcasting 2 I Mr. Mwansat, Mr. Ejiga
MAC 405 Radio/TV Documentary Production 2 II Dr. Danaan, Mr. Daniang
MAC 406 Educational Broadcasting 2 II Mrs. Bulus
MAC 407 Rural Broadcasting 2 II Dr. Leman
MAC 408 Documentary Film Production 2 I Dr. Ashiekpe, Mrs. Dapar
MAC 409 Project 6 All Academic Staff
MAC 410 Issues in Publishing 2 I Mr. Toholde, Fr. Dyikuk
MAC 419 Advanced Feature Writing 2 II Dr. Obateru
Departmental Electives (at least 12 credit units)
MAC 411 Economic and Social Issues in Advertising and PR 2 I Mr. Goshit
MAC 412 Station Management and Operation 2 I Assoc. Prof.  Lwahas
MAC 413 Organisation and Management of Advertising and PR Agencies 2 I Prof. Best, Mr. Mwansat
MAC 414 Multinational Advertising 2 I Mr. Edeh
MAC 415 Television Production Workshop 2 I Assoc. Prof.  Lwahas, Mr. Buetsen
MAC 416 Gender and Communication 2 I Mrs. Dalung
MAC 417 Politics of International Mass Communication 2 II Prof. Ayedun-Aluma
MAC 418 Radio Production Workshop 2 I Mr. Gonina, Mrs. Ojenya
MAC 420 Advanced Photography 2 II Mr. Matyek, Mr. Wang
MAC 421 Designing for Mass Media 2 II Dr. Ashiekpe
MAC 422 Media and Conflict Reporting 2 I Mr. Akila
MAC 423 Television Directing 2 I Dr. Ashiekpe, Mrs Dapar
MAC 424 Film Directing Workshop 4 II Prof. Enahoro, Ms. Dabwol
MAC 425 Advanced Public Relations 2 II Mrs. Dapiya
MAC 426 International Public Relations 2 II Mr. Goshit, Fr. Dyikuk
Minimum Credits 38
Maximum Credits 48

MAC   401     Mass Media Law & Ethics                                    

Study of the legal framework within which mass philosophy bearing upon the mass media, the development and constitutional growth of freedom of expression in Nigeria, the privileges and restraints affecting the mass media, libel, sedition, privacy, contempt obscenity, copyright, etc and government regulation.  The course also examines the ethical and moral standards applicable to the mass media as well as the ethical responsibilities of individuals, groups, and organizations engaged in message construction, transmission or consumption, particularly in the field of news and public affairs.


MAC   402     Data Analysis in Communication Research   

This course treats the fundamental principles for organizing and analyzing data collected both from the qualitative and quantitative research approaches. The course treats the basic statistical tools and procedures used in communication research such as measures of central tendencies, tables, charts and figures that enable students to comprehend use and apply the basic statistical concepts in collating, presenting, analyzing and   communicating research results and findings correctly, clearly and professionally in forms and styles appropriate for research presentation. Statistical software for data collection and analysis such as excel, spreadsheet, SPSS and others are also treated in this course.

MAC   403     Issues in Broadcasting                        

Selected topical issues related to domestic and international broadcasting will be examined in this course. Emphasis will be placed on ways in which new and social media are transforming the entire broadcast industry.

MAC   404     Radio and Television Documentary Production       

The course provides students with the critical, analytical and practical tools for producing documentaries for radio and television as well as web documentaries. Combining theoretical analysis with practical productions, the course reflects a balance between critical inquiry and technical skill while stressing the importance of aesthetics, ethics and humanistic values through personal, creative expression. The course takes students through various phases of production: Pre-Production – includes research, writing, scripting, identifying resources (both material and human), and any other activities necessary to prepare a media project for production; Production – includes the actual filming or taping of footage; Post Production and Distribution – includes the final editing of the material and articulates the mechanism by which the radio or television documentary will be presented to the public.

MAC   406     Educational Broadcasting                            

The objective of this course is to expose students to some of the techniques and methods employed in the use of radio and television to assist teaching and learning in schools. Students will also examine the potentials of the new media in the area of educational broadcasting.

MAC   407     Community Broadcasting                                  

The aim of this course is to examine the factors responsible for the success or failure of community radio in Nigeria especially as related to rural and farm broadcasting targeted at the marginalized rural areas of the country. Community radio and community television play an important role in meeting the objectives of national development. The course content emphasis promoting the diversity of broadcasting services, developing and reflecting national identity, character and cultural diversity, providing programming material that is locally significant.

MAC   408     Documentary Film Production               

Documentary films constitute a broad category of nonfictional motion pictures intended to document some aspect of reality, primarily for the purposes of instruction or maintaining a historical record. The course takes students through video and digital film documentary productions that can be either direct-to-video, made as a television programme or released for screening in cinemas. Through instructional training, students will be supported to bring educational media to marginalized communities, creating an environment that encourages social interaction using memorable films and natural settings. The course will teach students cinematic and film production principles and techniques of packaging information in factual and entertaining or educative documentary format.

MAC   409     Project                                       

All students will be assigned to supervisors who will guide them in undertaking and execute original research projects on topics in the field of mass communication. The students will be required to defend their projects before the Departmental Board, and completed projects will be bound in the specified format and presented to the supervisors for grading. A hard copy of the projects for each student will be retained in the departmental library.

MAC   410     Issues in Publishing                                       

Ethical integrity is essential to writing and publication. The course treats the ethical, social, legal and economic issues and concerns that have to be considered while writing a manuscript including etiquette, fraudulent publication, plagiarism, duplicate publication, authorship, and potential for conflict of interest. Strategies on how to prevent or detect violations and getting entangled with the issues would be taught in the course. This course thoroughly discusses the crucial issues of risk and who is liable for the content, in both a print and digital environment. This is essential knowledge for anyone working on the content and structure of contracts, licensing agreements, permissions, commissioning and rights; indeed, anyone who plans to forge a career in publishing.

MAC   411     Economic and Social Issues in Ad and Public Relations 

The course focuses on both economic and social aspects of advertising and public relations, preparing students to pursue careers in business, communications, mass media or a variety of other organizations. Issues relating to criticisms surrounding the positive impacts along with the negative pictures of advertising and public relations with emphasis on their economic roles, values, the effect on consumer demand and choices, effect on the business cycle, and the social role of advertising and public relations are examined. Issues relating to spin, deception, subliminally, offensiveness, and contributions of advertising and public relations to the development of society and growth of technologies, employment, healthy competition, and improved standard of living are discussed.

MAC   412     Broadcast Station Management & Operations         

This course which is both theoretical and practical will teach the general principles of managing human and material resources applied specifically to Radio and Television Broadcasting Stations. The course will take students through the practical broadcast station management and operations routines and challenges. The practical component of the course will be achieved through regular posting of groups of course participants for operational and management simulations training at the Campus FM Radio Station, jointly operated by the Department.

MAC 413 Organization & Management of Advertising & PR Agencies 

This course will build on earlier courses. The course will expose students to the organizational structure and job descriptions of the key personnel employed in advertising agencies, as well as the modus operandi or procedure which the departments within the agencies adopt in their very important relationship with their marketing company clients on the one hand and media organisations and publishers on the other.

MAC   415     Television Production Workshop                     

Under close supervision and assessment, students of this course will work in functional groups to prepare a programme schedule as well as produce the required programme content for one week periods at the Campus FM Radio Station, jointly operated by the Department (for the Radio Component), and at the in-house Digital TV/Film Studios (for the Television Component) of the course.

MAC   416     Gender & Communication                        

Gender and Communication are to foster knowledge about gender issues and the role of communication in the process. This course aims to acquaint students with the discourse and research on gender around media, culture and communication. The course is designed to create concern and help students transcend the often artificial boundaries that characterize gender issues and discourse, particularly in Africa and Nigeria specifically. This is to help them avoid racial, ethnic, national, religious, ideological or philosophical descriptions that limit gender to certain capabilities, giving room for discrimination, exploitation and abuse of human rights.

MAC   418     Radio Production Workshop                  

Under close supervision and assessment, students of this course will work in functional groups to prepare a programme schedule as well as produce the required programme content for one week periods at the Campus FM Radio Station, jointly operated by the Department (for the Radio Component), and at the in-house Digital TV/Film Studios (for the Television Component) of the course.

MAC 422       Media & Conflict Reporting 

The mass media in attempts to purvey information on conflict and crisis situations often are among the greatest casualties of any conflict. The course is designed to help would-be media and communications practitioners with the basic knowledge and skills required for conflict reporting. Peace journalism techniques and strategies, as well as how to obtain and report information conflict and crisis situations from government and law enforcement agencies, private institutions, organisations and individual, is also covered by the course.