200 LEVEL COURSES FOR 2019/2020 ACADEMIC SESSION
| Compulsory Courses | ||||
| Course Code | Course Title | Credit Units | Semester | Professor/Lecturer |
| MAC 201 | Newswriting and Reporting | 2 | I | Dr. Danaan, Mrs. Dapoet |
| MAC 202 | Critical and Review Writing | 2 | I | Dr. Leman, Mr. Wang |
| MAC 203 | Editing and Graphics of Communication | 2 | II | Mr. Akila, Mrs. Dapar |
| MAC 204 | Editorial Writing | 2 | I | Mr. Goshit, Mr. Wang |
| MAC 205 | Theories of Mass Communication | 2 | I | Mr. Toholde, Dr. Ashiekpe |
| MAC 206 | Foundation of Communication Research I | 2 | I | Mr. Akila, Mrs. Aliyu |
| MAC 207 | Principles of Public Relations | 2 | II | Mr. Mwansat, Mrs Dapar |
| MAC 208 | Feature Writing | 2 | I | Dr. Obateru, Ms. Daloeng |
| MAC 211 | Introduction to Advertising | 2 | I | Mr. Edeh, Ms. Moven |
| MAC 214 | Media English | 2 | I | Mrs. Bulus, Fr. Gowok |
| MAC 216 | Foundation of Communication Research II | 2 | II | Dr. Danaan |
| MAC 217 | Development Communication | 2 | II | Dr. Ashiekpe |
| General Studies for UME and Direct Entry | ||||
| GST 222 | Peace and Conflict Resolution Studies | 2 | ||
| GST 223 | Entrepreneurial Studies | 2 | ||
| General Studies for Direct Entry only | ||||
| GST 101 | Use of English | 4 | ||
| GST 102 | Introduction to Logic and Philosophy | 2 | ||
| GST 103 | Nigerian People and Cultures | 2 | ||
| GST 104 | History and Philosophy of Science | 2 | ||
| TOTAL | 22 | |||
| Departmental Electives (at least 6 credit units) | ||||
| MAC 209 | Live Radio/Television Presentation | 2 | I | Assoc. Prof. Lwahas, Mrs. Ojenya |
| MAC 210 | Specialised Reporting | 2 | I | Mr. Toholde |
| MAC 212 | Announcing & Performance | 2 | I | Mr. Gonina, Mrs Dapiya |
| MAC 213 | Introduction to Publishing | 2 | II | Fr. Dyikuk, Ms. Dabwol |
| MAC 215 | Consumer Affairs | 2 | II | Mr. Edeh |
| MAC 218 | Introduction to Radio & TV Scriptwriting | 2 | I | Mr. Gonina, Mr. Buetsen |
| MAC 219 | Basics of Blogging and Webcasting | 2 | II | Mr. Matyek, Mr. Daniang |
| MAC 220 | Digital and Convergence Culture | 2 | I | Mrs. Bulus, Mr. Ejiga |
| MAC 221 | Introduction to Film Scriptwriting | 2 | I | Fr. Gowok |
| MAC 222 | Reality TV Development | 2 | II | Assoc. Prof. Lwahas, Mrs. Bulus |
| MAC 223 | Marketing Foundations for Advertising | 2 | II | Mr. Goshit, Mrs. Ojenya |
| Electives (at least 6 credit units) | ||||
| PSY 214 | Organisational Psychology | 2 | ||
| PSY 215 | Introduction to Social Psychology | 2 | ||
| PSY 216 | Developmental Psychology | 4 | ||
| PSY 217 | Psychology of Ethnicity and Ethnic Group Relations | 2 | ||
| ENG 210 | Creative Writing I | 2 | ||
| TFA 217 | Fundamental of Film and Video making | 2 | ||
| TFA 218 | Theatre, Film and Tourism | 2 | ||
| Minimum Credits for DE Students | 46 | |||
| Minimum Credits for Returning Students | 36 | |||
| Maximum Credits | 48 | |||
MAC 201 News-writing and Reporting
This is a practical course designed to enable students to become proficient in preparing a publishable news story under deadline. The course examines and sharpens the earlier knowledge of the students in the course – Writing for the Mass Media. Here topics like the definition of news as well as the inverted pyramid and other non-conventional structures of news writing will be taught; types of lead, sources of news and attribution in news writing are also covered. Similarly, the course expects students to put into practice the skills learned in producing news from their environment which will form part of their continuous assessment. The radio station essentially becomes the tool where the finished product of news written by students is aired.
MAC 202 Critical & Review Writing
This course exposes and subjects students to the analytic role of the media through objective criticism of books and other works of art. Topics within this course include; types of reviews, format of the critical review, the different genres in literature and characteristic/ element of each genre, theory and practice of each genre, theory and practice of reviewing the lively arts for daily newspapers and other media. Other areas covered in this course are practical work in writing reviews of novels, plays, movies, radio/television programmes, music, paintings, sculpture and other creative production, analysis of the literary/review pages of selected Nigerian newspapers and magazines.
MAC 203 Editing & Graphics of Communication
Students are taught how to write and edit photocopy in a style appropriate to the news media. Emphasis is placed on the preparation of articles and photographs in photo editing for newspaper publication. Editing symbols and news proof reader’s symbols will be used in this case. This course also exposes students to the new media and how to use it to communicate better both in the print and broadcast media.
MAC 204 Editorial Writing
In this course, students are expected to be well grounded in the art of writing editorials for the mass media. It teaches student to harness their critical and analytic potentials to write on topical issues which can bring about national transformation. In addition, students will learn the principles behind an editorial, structure of an editorial, how to write an editorial among others. They will be engaged in writing lots of editorials and analyzing critical case studies from various reputable newspapers and magazines both foreign and domestic.
MAC 205 Theories of Mass Communication
Students will be introduced to the various theoretical models of mass communication with emphasis on the application of these theories to various research and professional communication needs. This course will acquaint students with the various forms of mass communication, introduce them to the basic theories of communication and also explore the social, cultural and political impact of the Mass Media.
MAC 206 Foundation of Communication Research
The course introduces students to the research process; describing the interlink between science and research, the elements of research, research ethics and sampling theories and procedures. The course puts into perspective the social contexts and uses of research, describing the broad theoretical and critical perspectives that mass communication scholars use to understand and analyze mass media processes and audiences.
MAC 207 Principles of Public Relations
Students will be introduced to the general principles of Public Relations. The course will teach PR’s history, development and growth abroad and in Nigeria, and examine its role in different kinds of organizations. The fundamental theories of persuasion and public opinion as related to PR practice will also be taught.
MAC 208 Feature Writing
Feature writing is a deadline-oriented course seeking to build on the students’ news writing skills. The course teaches students to combine the art of reporting and prose writing to add colour to the pages of newspapers/magazines and the electronic media. Topics to be covered are the definition of a feature; its functions and characteristics, the structure of the feature, sources of feature ideas, feature types and leads, etc.
MAC 210 Specialized Reporting
This course is designed (1) to provide instruction in the techniques of reporting specialized objects such as agriculture, medicine, religion, sports labour, the courts, the arts etc. (2) to expose students to the basic literature as well as outstanding examples of reporting these issues. At the end of the course, students will; grasp the intrigues of reporting fields for which they are not familiar with and appreciate the terminologies used by professionals in such areas.
MAC 212 Announcing & Performance
The course aims to impart the skills and techniques for radio and television news reporting and anchoring, continuity announcing, sports commentary, as well as music and variety programme presentation and hosting, and broadcast drama. Practical aspects of the course will be conducted in-house using the Campus FM Radio Station, jointly operated by the Department.
MAC 215 Consumer Affairs
Students will learn the procedure of communicating with people who utilize economic goods. The course is tailored towards enabling students to package information in a manner that will help audiences understand consumer issues and the marketplace. Consumer detriment resulting from imperfect information and access to comparable information on prices and quality of goods and of service as well as how to help audiences overcome the difficulty in making comparisons due to technical complexity will be explored in the course.
MAC 216 Foundation of Communication Research
A continuum of Foundations of Communication Research, the course covers roles and functions of research, the application of research in mass communication, and describes the various types of research. The logic and basic principles of qualitative and quantitative research approaches and methods used in mass communication are studied to enable students and practitioners to conduct research in the print and electronic media, as well as in advertising, public relations and the Internet.
MAC 217 Development Communication
The course introduces students to the application and use of communication techniques, technology, principles, approaches and methodologies in support of development. The course explores basic concepts, theories and strategies used in the application of communication in the process of development and highlights gains challenges and prospects of development communication.
MAC 218 Introduction to Radio & TV Script Writing
The aim of this course is to introduce students to the process of producing scripts for radio and television. Each student is guided to develop a strong writing voice and develop high-level craft skills in order to pen and mechanize scripts ready for production.
MAC 219 Basics of Blogging & Webcasting
In this course, students will study the new media culture of blogging and webcasting. Students will understand the nature of journalistic and non-journalistic blogs as they are used by media houses and citizen journalists respectively. Also, the feature of webcasting will be assessed as a new media tool for radio and TV broadcasting on the Internet.
MAC 223 Marketing Foundations for Advertising and Public Relations
The course is a study of advertising and public relations as communication tools, which can be used to market or promote a product, person, an organisation or idea. The course also examines the art and science of marketing as the bases for determining the needs and types of communication solutions, which can effectively deal with marketing problems in different situations.
